So, in a move that really truly has surprised me, @lanebryant has apologized for their tweet yesterday. And has made the effort to apologize to each individual involved. Even if that was automated somehow, I’m still kind of impressed.
Heather is the name of the person tweeting for LB. Hi, Heather! Sorry we had to meet you under these circumstances.
An apology, though, is really just the beginning. I don’t expect a radical shift in Lane Bryant’s style or anything – after all, this is really an issue with their marketing department. What I do expect is a greater awareness in their marketing department (and that doesn’t just mean their Twitter feed) of their customer. All of their customers – not just the ones who hate their fat.
Lane Bryant, you have a really diverse customer base. People of various genders, people of color, people of various sizes, shapes, ages, and styles. People who believe in fat acceptance as a radical alternative to self hatred.
People who think it is in incredibly bad taste for a representative of a mega corp to go after an indie artist in the first place, much less a fat activist blogger.
Lane Bryant – Heather: there’s a growing number of people who aren’t afraid of the word fat. Who are working hard to reclaim it and to reclaim the respect and dignity that our culture denies to fat bodies. The fat activist community is, itself, diverse with different factions representing different degrees of radicalism and different stances on key issues.
It’d be great if you want to be part of that, Lane Bryant. Fat positive bloggers are some of the biggest and loudest voices when it comes to talking about your products online. We take our fatshion seriously (some of us) as both a means of expression and a means of politicizing our bodies even more.
And sometimes we just like to talk about pretty clothes.
An apology is the first step. Now @lanebryant has to live up to Heather’s sincere promise to do better. It’s a hackneyed truth that once trust is broken, it’s much harder to earn back than it was to earn in the first place. But I think most of us would be willing to forgive if we saw some genuine effort to connect with the online fat positive community.
What do y’all think, on this totally fance Friday? Where do you stand regarding Lane Bryant now? What do you think of their apology and what would you like to see?
For once, Lane Bryant seems to be paying a little bit of attention to its customers. What do we want to say to them?
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